Protected: Building a Tangible ACMECS Public Awareness: Leveraging Advantages to Craft the Mekong “Five Countries, One Destination” Tourism Brand

The Mekong region is entering a new phase of cooperation under ACMECS, where tourism becomes more than an economic driver—it becomes a shared identity. By leveraging cultural heritage, expanding cross-border connectivity, and advancing joint visa and marketing initiatives, the “Five Countries, One Destination” vision is transforming the region into a seamless and unified travel experience. Through coordinated efforts in energy, technology, products, talent, and institutions, ACMECS is shaping a stronger public awareness and a collective Mekong future.